The full name of the Japanese car manufacturer Nissan is Nissan Motor Co., Ltd. Among car brands, Nissan ranks first in terms of market value 3. Place in the world a. The company was founded in December 1933 and internationally employs more than 180.000 employees. The headquarters of the global corporation is located in the port city of Yokohama.
Worldwide Nissan is established not only as a manufacturer of automobiles, commercial vehicles and sports cars, but also develops, among other things, models with alternative drives. This includes the electric vehicle "Nissan Leaf" which was to be marketed in Japan and the U.S. As early as 2010. In Germany the starting signal was given only two years later.
Nissan – a short review
The beginnings of the car manufacturer go back to 1911. At that time, production of trucks began, marketed under the name DAT, the initials of the founders. In the course of time, this gave rise to the Datsun brand, which was later merged into Nissan. Second World War converted to wartime production. Produced exclusively for the military. Vehicle production came to a complete halt in 1943. Resumed only after the end of the war.
At that time the company managed to restart with the help of orders for the US Americans. At the beginning of the 1950s, Nissan, in which the car brands Datsun and Prince later merged, was able to adapt to the new era and gain access to new production technologies through licensed production. In the course of time the car manufacturer became an international concern.
Production sites worldwide
In the 1980s, many Japanese car brands began to expand, including Nissan. In order to escape sanctions and import quotas, the Japanese group began to set up its own plants in other countries in order to be considered a domestic manufacturer there. The beginning was made in 1976 production facilities in Mexico and Australia, followed by factories in Spain and 1984 in Great Britain.
Because the expansion was financed mainly by loans, the Japanese car manufacturer ran into financial difficulties and almost went bankrupt. Salvation came in the form of an alliance with Renault, formed in 1999, which put the company back on track for success.
Since 2001, the group has been able to post profits again. The alliance is so successful that it continues to this day. However, both partners retain their independence. Today, production facilities are located on all continents. Nissan includes the car brands Infiniti (for the North American market) and also again Datsun, whose revival is scheduled for 2014. The car brand Datsun is initially destined for the Russian market.
Nissan focuses on the future
This is evidenced by the development and production of the Leaf compact car, with which the Japanese automaker set milestones. When it was introduced to the Japanese market in December 2010, the Leaf was the world's first all-electric production vehicle.
Since then, the Leaf has taken the world by storm, winning numerous international awards for its environmental friendliness and high driving safety. Even in the car-crazy U.S., Leaf sales have exceeded expectations.
The new Nissan Note made its debut in Japan in 2012. Its introduction in Germany is expected for the end of 2013. Other new models soon to debut in Germany include the Juke Nismo, the new Micra and the new Leaf. Numerous other proven vehicle models continue to be built with known quality. The range of vehicles is very diverse and extends from small cars to sedans and SUVs to commercial vehicles in the form of vans and trucks.
Nissan the new Micra
Nissan the new Leaf
What other services does Nissan offer?
The Japanese company is one of the car brands with responsibility for people and the environment. This is evidenced by the fact that, of all the car brands, Nissan was the first to launch an electric vehicle suitable for everyday use. This is entirely in line with the company's philosophy of supplying its customers with cars that are as efficient as possible and have as little impact on the environment as possible. The car company offers its customers the possibility of financing vehicles through its own Nissan Bank. At the same time, the company sponsors numerous projects around the world, including sports teams, schools and other charitable projects. In this field, the company is one of the automotive brands that have earned a good international reputation.